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Meet The Team.

Meet Our LLama Team.

Lonely Llama began as just me — a guy with a messy story and a strong desire to create something that might actually help people feel less alone. But along the way, a few incredible people believed in that vision and decided to jump in beside me.
We’re not some polished corporate crew — we’re real people with real experiences, all working together to build something that matters. This is the team helping me bring Lonely Llama to life, step by step. I start with my story and you will soon meet the rest of the llamas.

The Lonely Llama.

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Hi, I’m Rich — founder and creator of LonelyLlama.co.uk
I’m a dad to four amazing boys with a full-time job in security. In between, I’m pouring everything I’ve got into building this community — with a lot of heart and probably too much coffee.
Lonely Llama is more than just a website to me — it’s a promise that no one should have to face life’s hardest moments alone.
Thanks for stopping by — it means more than you know.

‘When Life Created a Lonely Llama’

Now, this is a story all about how my life got twisted upside down. If you’d like to take a minute and sit right there, I’ll tell you how I became a guy who began not to care… Da, do, do, dooo, do… My name’s Rich, I’m 34. I’m a guy… a father of four, a partner, a son, a brother — and often a miserable sod. I live in a village called Caister-on-Sea in Norfolk, where I was born and raised… on the playground is where I spent most of my days (right enough of that)! I grew up with my mum, dad, and sister. I was very lucky in my younger life to have a loving family around me. We never had much money, and times were hard a lot of the time. My dad was disabled and couldn’t work from the time I was born, and my mum cared for him and for us. But that never stopped us from making the most of what we had as a family. I was a really happy kid, known for my cheesy smile. We never had family holidays. In fact, I never had any trips with my dad whatsoever — until later in life, when he joined me on the odd trip to pick up a car. My dad wasn’t a fan of the world, and due to his disability, at times this could make him bitter about a lot of things. Finances frustrated him so much as a father. He felt like the world was out to get him and like his luck was just no good. But my dad was a hugely intelligent man. Genuinely clever. He had some of the most skilled hands I’ve ever known. He could build anything, create so many things — there was nothing he couldn’t fix. Every boy is supposed to look up to their father, but I didn’t. He was just Dad. Not maternal, often felt cold and unloving… even though he wasn’t. He loved us all so much. It wasn’t until he passed away in March 2020 that I realised who I’d lost. Yeah, I lost my father — but that day, I actually lost my hero. Not to be cliché, but now I can see that if I had 10% of his knowledge and skills, but with a positive attitude, I could change the world. He could have taught me so much — but I never had the interest to learn. I saw his negative thoughts and how the world shaped him, and I often felt like learning was all a bit pointless. All those skills he had… all the things he could have achieved… but sadly, the world beat him down. I believe I grew up with a similar mindset. My thought process meant I saw the world as a row of spears — constant terrible things, near impossible to work my way through. I became lonely in my own thoughts, which meant I was lonely when I was with people that cared about me. These thoughts made me grow up defensive and often grumpy… God, I can be grumpy (even now, I guess, at times). When things go badly — or even just not well — I become hard to be around. I get argumentative about absolutely nothing (I get that from both parents for sure, haha), mainly because I felt like it at the time. The sad thing is… that’s not me at all. I allowed the world around me to turn me into someone who wasn’t truly me. I’m genuinely a happy soul who doesn’t want for much in life. But certain events (as in so many people’s lives) got me down and sometimes took me to a place — a thought process — that was never healthy, nor useful. Like everyone, certain circumstances in my life didn’t go well. Through all sorts of events, I ended up in a place where I just began to not care. I saw the world as out to get me. Financially, it felt like life was mocking me — and to be honest, that hasn’t changed much today. But now I feel like I approach it differently. Once I became a father for the first time, things really got hard. I put so much on my own shoulders and believed I was an absolute failure. I didn’t see what was right in front of me and what truly mattered. I saw failure. I didn’t know how to deal with things — and so, I began not to care, because it felt easier. I cared for my son… but nothing else. People’s feelings, money, just being present, days out as a family, what was for dinner, my career, what I should focus on… I became numb. I didn’t allow myself to smile often — and when I did, it was just putting a face on to please. I let the world overcome me and allowed it to, because I lost all fight. This wasn’t down to relationships, family or friends. It was because I let the world, and the feeling of failure in modern society, consume me. I allowed it to make me angry, resentful, and, in general, hard work to be around. Yeah, I’d crack a joke in all the right places, so people saw the jokey Rich they know — but inside, I was empty. It took me a long time to realise that it was all coming from my own head. My thoughts, my emotions, my feelings — it was me allowing the world to change me. When I finally began to realise this, it didn’t get better — it got worse. Instead of leaning on people for comfort or help, I pushed them away. I didn’t even notice — or care. Being a father took over everything for me. I couldn’t be anything else — not a partner, not a friend — because I had to try to be a good father. I was learning all the time (and still am to this day), but I didn’t know how to be anything else. And often, I wasn’t even good at being that. With age came wisdom (as they say), and I see things differently now — though I’m still forever learning. I’m going to share some of those things with you along the way — and I’ll let you in on a secret: I’m the furthest thing from perfect. That includes being a perfect dad, son, or partner — even now. I wish I was. But I’m not. What I do now, though, is wake up every day with the intention of being at least 1% better. I mean… by that maths, in 100 days, I’m surely going to be 100% better, right? I don’t know. But I feel like small improvements are better than none. So, how do I improve myself? I don’t know. Or do I? One day I sat and thought: people can teach you everything there is to know about being human. They’ve done it all and still learn every day. So surely, I can learn from people who have the skills I don’t. For example, if you want to learn martial arts, you can watch The Karate Kid as much as you like — but you’ll never become Mr. Miyagi unless you go out and find a Mr. Miyagi to teach you in person. That made me believe I must go out and do it. To learn how to become a better person. I still get it wrong constantly — but for me, that’s okay. We’re taught from a young age that failure isn’t okay (think of all those school exams), but it took me until adulthood to realise life is about failure. Without it, there’s no progress. It’s okay to get it wrong. We all have things in our lives that make us different. Special, in a sense. I believe everyone has something special inside them. You can’t convince me that after all this evolution we’re just meant to be here, meaninglessly… nah, I’m not having it. I believe that everyone — no matter where they’re from or how they grew up — has something… a spark. My dad had as much skill in his hands as Lionel Messi has in his feet. But due to his disability and life’s circumstances, he allowed his spark to be dimmed — and almost put out completely. I watched him for 29 years suffocate in loathing the hand life had dealt him. I couldn’t let that be me. Now, I still don’t know what my own skill is. But I believe I’m here to help others. I don’t yet know if that’s my spark — but it is my passion. I’m a passionate guy. The people who know me know I have a bonkers mind, and I can easily be away with the fairies. I feel safe there (mostly). But that often leads me to think of ways to help others — and ways to make the world better. I’m sure we can all agree that if we were given the chance, we’d want to make the world a better place. The love for my kids, the feeling of loneliness, the fear of failure, the struggle to be who I want to be — and hearing so many stories from struggling mums and dads — helped me shape my passion and my mindset. That’s what made me sit down one day — no clue what I was doing, no idea what I was building, no knowledge of how to even make a website — and start putting together, word by word, what would become LonelyLlama.co.uk. I want to show people — through real experiences and help from like-minded individuals — that you can be the person you were meant to be, no matter your age. Your spark is never out — maybe just dimmed. And I promise you now: we can all find ways to thrive. So as much as this story isn’t just about me, I wanted to tell you where this all came from. The feelings that sparked its creation. For you to see that I’m just a guy who wants to build something to help others — because I know, first hand, that a room full of friends and family can still feel completely empty. That’s not okay. And by building this community, I hope I can help change it. Because I truly believe: Together, we thrive. Happy Father’s Day Dad, Forever My Hero…. Part 1

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I couldn’t do this alone — it takes a team of passionate, dedicated (and genuinely awesome) people to make Lonely Llama what it is. Every one of them brings heart, strength, and their own story — and together, we’re building something that really matters.

Now it’s time for you to meet the people behind the mission. They’re not just part of the team — they’re part of the heart.

Meet The Team - LLamas To Lean On.

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Shannon – Community Lead & Project Coordinator

Hey! I'm Shannon - The Community Lead and Project Coordinator behind Lonely Llama — and really, I’m just someone who’s lived through the cracks of a broken system and wants to build something better for others. I’m also a mum to a beautiful six-month-old boy who’s changed everything for me. And honestly — he’s not the hard part. It’s everything else. No one really talks about how much pressure, isolation, and uncertainty come with motherhood. You’re expected to just “cope” — when everything around you feels like it’s falling apart. I’ve battled anxiety for most of my life. I’ll get to the car park of a shop and turn around because I just can’t face the world that day. That’s my normal. I’ve never truly felt like I belonged — not as a child, not as a teen, not even now. I grew up in Ireland, the youngest of six kids — definitely the most angry (seriously, I came out swinging), and probably the loudest. I watched my parents struggle every single day, moving house to house, emergency housing to B&Bs, doing whatever they could to survive. They spent their lives stuck in a system that offered little help, and even less understanding. I carry that with me — not as a weight, but living proof that the system still has many faults. It gives me desire to do better and be better for others like us. For the last five years, I’ve worked as an Operations Assistant on a holiday park — keeping things organised and running smoothly behind the scenes. It’s where I learned how to build structure — and now I’m using those skills to help shape Lonely Llama into a space where people feel safe, seen, and supported. In my role, I manage the day-to-day plans, help coordinate our projects, and make sure all the little details come together. I also help with SEO (search engine optimisation) to help make sure the people who need us most can actually find us. I’m often the one who brings a bit of logic and calm to the chaos — heart and spreadsheets, basically. My partner is my best friend, my safe space, the person who makes me laugh when I want to crumble. He’s weird in all the right ways — just like me. And that’s what this project is about: connection. Real and honest connection. Lonely Llama is for anyone who’s ever felt like they’re drowning in silence. For the parents in emergency housing. For the ones whose anxiety keeps them frozen. For the people who’ve spent their lives moving place to place, never quite feeling at home. You’re not alone. You never were. This space is for you.

Jenny – Operations & Systems Coordinator

Hi, I’m Jenny — single mum, quiet worrier, and professional overthinker. I grew up in the Caister and Yarmouth area, went to school here, and now I’m raising my 10-year-old son in the same places that shaped me. He’s my whole world. I don’t always get things right, but I try — and somehow, he still thinks I’m doing a decent job, which means everything. I’ve faced postnatal depression and been through plenty of my own mental battles. Suffering from anxiety for most of my life is something I’ll likely never fully overcome, so I truly understand how overwhelming and lonely it can feel when you’re just trying to do your best for your child. By day, I work full-time as a Maintenance Hub Admin, keeping things ticking over efficiently and smoothly. It might not come with big headlines, but it keeps things running — and that matters to me. By night (haha, look at me pretending I lead two lives like Batman — I’m usually in bed by 9), that experience carries over into my role at Lonely Llama, where I handle the behind-the-scenes stuff: research, systems, tools, and making sure everything is running like clockwork. Honestly, I spend half my life trying not to laugh at the worst possible moments. I’ll be completely silent all day and then suddenly burst out laughing at something in my head — usually something no one else would have found funny — and next thing I know, I’ve got to leave the room to stop crying with laughter. It’s awkward. Every time. But that’s me. I wouldn’t describe myself as confident or particularly outgoing — but I care, and I work hard. I like knowing I’m part of something that’s helping people feel less alone, even if no one ever sees it happening. That’s what matters to me — and I hope my son sees it too, in his own way. I might not be the one out front or shouting the loudest — that’s definitely not me — but I’ll always do whatever I can to help someone feel a little less alone. I know how that feels, and if I can use my lack of confidence (yep, turning it into a strength!) and my love for organising, planning, and figuring things out to make Lonely Llama run smoothly behind the scenes, then I’m doing something that matters. It might not be the spotlight stuff, but it helps keep the heart of it all beating — and that’s where I’m happiest.

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Corinne – Community & Outreach Ambassador

Hiya, I’m Corinne! Mum first, chatterbox second — if you hear a laugh that could wake the whole street, that’s me. I’ve lived around here in Norfolk for over 15 years now, and I reckon this place is home (even if my head’s usually miles away). I work full-time and spend most of my days trying not to get told off for doing something daft. I work on a computer, so in my mind, it’s always possible I’ll accidentally set off a nuke or something. I’m always smiling (so I’m told) — most people don’t know I’ve been through some tough stuff, but you wouldn’t guess if you met me. Every day I smile! Life’s thrown some mad times at me, but because of that, I really get it when people are going through similar stuff. I’m still here, still caring, and always trying to make sure people around me know they’re not on their own. I’m a bit all over the place, always worrying about everything and nothing — and my heart makes me a right softy (even though I like to think I’m well hard). All I really want most of the time is a cuppa and a cigarette... luvleh. With Lonely Llama, I’m out and about, having a natter with people, handing out flyers, and making sure no one feels forgotten. I love being part of the community — it’s the little things that count, telling someone “You’re not alone,” even if just for a minute. I also spend time finding out where we can help more and how to do it better. I’m part of Lonely Llama because I am the lived experience. I’ve been through it. Life can be completely unfair, and some days just getting out of bed feels like a mountain. But I do it — and I get it. I’m not just here to hand out leaflets; I’m here to talk, to listen, to show empathy when it feels like the world’s turned cold. That’s why I’m proud to be the face in the community — your Lonely Llama Ambassador — someone who truly understands what it means to feel alone, and what it means to be seen again. When I’m not out and about, I’m at home with my family — my absolute favourite place with my favourite people — or sat daydreaming about Salou... my other favourite place in the world. I love it there. A proper place to chill and recharge. I’m here because I care (I know first-hand that it’s not okay to suffer) — and I’ll keep showing up, laughing loud, maybe looking a bit scatterbrained, but always ready to help. Just like someone once did for me... I’m here for you. And if you see me wandering about with a big grin and looking a bit daft, don’t worry — I’m just thinking about what to have for tea. Or whether I left the oven on. Probably both... I’ll go check.

Hayley – Community Partnerships & Strategy Advisor

My name is Hayley, and I have a real passion for working with young people and supporting parents and carers. Over the past 10 years, I’ve had the privilege of working across infant schools, high schools, and colleges, supporting young people aged between 5 and 25. This journey has been a true eye-opener and has reinforced my belief that every child is entitled to an education — regardless of their needs, disability, or background. Education is a right, not a privilege. In the past year, I’ve been speaking with parents, carers, and young people from all over the UK. Many of their stories have been truly upsetting, highlighting how difficult the education system can be for those who don’t neatly fit into a classroom or a tick-box category. I’ve spent time listening to young people share how these challenges have affected their mental health and wellbeing, and it’s clear that so much more needs to be done. Over the past 9 months, I’ve been lucky enough to work alongside some amazing people who truly understand the struggles our young people face when they’ve had a difficult time in education. Their compassion and knowledge have shown me just how powerful it is when people come together to make a difference. That’s why I’m so proud to be part of Lonely Llama as Community Partnerships & Strategy Advisor. I support the team in identifying opportunities for collaboration, helping us grow in a way that stays true to our mission — and most importantly, stays rooted in what real families and young people actually need. I’m passionate about creating stronger links with local organisations and using strategy not just as a plan, but as a path to real impact. My passion now lies in empowering parents, carers, and young people to speak up, navigate these challenges, and know they are not alone. There is support out there, and every young person deserves to feel included, respected, and valued — even if they feel a bit different. I firmly believe that having someone in your corner — someone who understands both the system and the struggles — can make all the difference. Outside of work, I enjoy spending time with my friends and family — it’s one of the things that brings me the most happiness. I also love listening to other people’s experiences; there’s always something to learn, and hearing different perspectives helps me grow. I’m now lucky to live in Norfolk, a place full of natural beauty. There are so many stunning spots to enjoy, but the beach is definitely my favourite. There’s just something about the sea air, the sound of the waves, and the space to breathe — it’s the perfect place to reset.

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Want to Become a LLama?

We're always looking to grow, and if the right people come along — with a new skill, a fresh perspective, or just a whole lot of heart, drive, and the will to learn — then we want to hear from them. If you believe in what we're building and think you could be part of it, get in touch via Contact Us page.

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